Guide to Maximising Your Live Launch Impact

 How many times have you put your heart and soul into a launch... for it to flop? We've all been there. The good news is, launching your offers and hitting a 6 figure launch doesn't need to be difficult! Chances are, you are overcomplicating it.

As a business strategist with nearly 5 years in business who's grown a 7 figure business and has celebrated multiple 6 figure launches, I know a thing or two about live launching! I'm here to teach you all my golden nuggets! In this blog, I take you through my step-by-step roadmap for maximising your live launch impact so you can make more sales from your launch!

1. FOCUS ON THE TOP END OF THE FUNNEL

• Utilise CTAs: Incorporate strong calls to action in all social media posts and reels.
• Leverage Facebook Groups: Engage in relevant Facebook groups to share your challenge and attract participants.
• Guest Speaking and Collaborations: Get in front of other people's audiences by guest speaking at events, podcasts, or collaborative webinars.
• Affiliates and Promotions: Encourage current followers to promote your event. Consider implementing an affiliate program to reward those who bring in sign-ups.
• Launch Calculator: Use tools like a launch calculator to determine how many sign-ups are needed to achieve your sales goals.

2. IMPLEMENT AN ENGAGING EMAIL SEQUENCE

• Pre-Event Engagement: Send regular updates, reminders (like Zoom links), and teasers about what to expect.
• Value-Added Content: Include valuable insights or previews to maintain interest and excitement for the live sessions.
• Next Steps Communication: Make sure each email clearly communicates how to engage further or take the next step towards purchasing.

3. CREATE A POP-UP FACEBOOK GROUP

• Community Building: Use the group to foster a sense of community and belonging among participants.
• Engagement Strategies: Post engagement prompts, run contests, and encourage discussions to keep the group active.
• Direct Messaging: Personalize interactions by reaching out to members directly to build stronger relationships and encourage conversions.

4. OFFER INCENTIVES AND PRIZES

• Engagement Prizes: Reward the most engaged participants with prizes that add value to their experience.
• Promotional Contests: Host contests that encourage sharing the event on social media or inviting friends to join the group.
• Affiliate Rewards: Offer incentives for affiliates who bring in the most referrals, enhancing motivation to promote your offer.

• Practical Exercises: End each session with practical exercises or action steps participants can take immediately.
• Showcase Results: Share examples or testimonials of successful implementation of what’s being taught during the sessions.

6. INTRODUCE ATTRACTIVE BONUSES DURING THE LAUNCH

• Live Bonuses: Offer special bonuses for those who sign up during the live sessions.
• Pay-in-Full Bonuses: Provide additional incentives for participants who pay for the full course upfront.

7. DIRECTLY ENGAGE WITH PARTICIPANTS THROUGH DMS

• Personal Outreach: After each session, reach out to participants to discuss their takeaways and address any questions.
• Handle Objections: Use direct messages to understand and respond to any concerns or barriers to purchase.
• Collect Feedback: Regularly ask for feedback to improve the offer and understand participant needs better.

8. LEVERAGE RETARGETING ADS

• Setup Retargeting: Use platforms like Facebook and Google to create retargeting campaigns for people who visited your sign-up page but did not convert.
• Tailored Messaging: Craft messages that address common hesitations or offer additional incentives.

9. UTILISE VIDEO MARKETING

• Pre-Launch Videos: Create a series of short videos to build excitement and anticipation for the launch. Share insights into the content of the course and the transformation potential for attendees.
• Live Streaming: Consider doing live streams in the days leading up to the launch to answer questions in real-time and provide last-minute information about the course.

10. IMPLEMENT COUNTDOWN TIMERS

• Email and Website Countdowns: Add countdown timers to your emails and on your landing page to remind potential clients of the remaining time to access early bird offers or register for the free event.

11. OFFER A SATISFACTION GUARANTEE

• Money-Back Guarantee: Offer a 30-day money-back guarantee to assure potential clients that they can try the course risk-free.
• Trial Periods: Consider offering a free trial period for the course, where participants can access initial modules without payment.

12. SEGMENT YOUR AUDIENCE

• Audience Segmentation: Segment your email list based on interest levels or previous interactions (e.g., opened emails, attended webinars, etc.).
• Customised Content: Send personalised emails and offers tailored to each segment, increasing relevance and conversion chances.

13. GATHER AND SHOWCASE SOCIAL PROOF

• Testimonials and Reviews: Gather and prominently display testimonials from previous clients or participants who can vouch for the quality and impact of your courses.
• User-Generated Content: Encourage past participants to share their experiences on social media. Feature these stories in your marketing materials.

14. DEVELOP A FOLLOW-UP STRATEGY

• Post-Launch Email Series: Develop an email series for after the course starts to keep participants engaged and motivated.
• Offer Next Steps: For participants who complete the course, offer advanced courses, ongoing support, or membership programs to continue their journey.

Conclusion

I see so many people making the same mistakes when live launching their offers. After celebrating multiple 6 figure launches, we have perfected our live launch strategy and we wanted to share it with you! Make sure you follow this 14 step roadmap the next time you live launch your offers. 

For more useful tips and content to help you launch with more ease and grow and scale your business to 6 and multiple 6 figures, make sure you are following us on Instagram here.